THE BIRTH OF THE COWBOY HAT
In 1865, John B. Stetson introduced the original Boss of the Plains, a durable felt hat designed to protect cowboys from the harsh conditions of the American West.
THE FEDORA LEGACY
The Fedora first gained popularity in 1882 after the play Fédora by Victorien Sardou. By the 1930s and 1940s, it had become an icon of Hollywood style through actors like Humphrey Bogart.
MORE THAN A HAT
A cowboy's hat was only one part of essential gear. A rope, saddle, boots, and hat worked together as everyday tools for ranch life across the American frontier.
BUILT FOR THE WEST
Wide brims protected ranchers from intense sunlight, while high crowns improved ventilation and helped keep the head cool during long days on horseback.
THE TOP HAT ERA
During the 1800s, the Top Hat symbolized wealth, elegance, and social status. It remained the preferred hat for formal occasions before softer felt hats became more practical.
THE MODERN FEDORA
Today's fedora combines timeless elegance with everyday versatility, making it one of the most recognizable hat styles in modern fashion.
THE COWBOY TRADITION
Every cowboy personalized his hat through shaping, leather bands, feathers, brands, and natural wear, creating a piece that reflected both personality and experience.
CRAFTSMANSHIP LIVES ON
Modern hatmakers continue traditions that are over 150 years old, shaping each hat by hand using steam, wooden blocks, premium felt, and skilled craftsmanship.
JR HATS
Built by Hand. Made to Last.
Every hat tells a story.
Now it's time to create yours.
